When it comes to eCommerce, we always see a pretty fashioned website with a whole lot of features or the other one with the basic elements missing.
It is being found that most of the online shopping stores are missing what the customer expects thus missing the regular sales.
Customers used to play around with the website, products, and its benefits a lot before making their first purchase.
Below are the key expectations a customer wants from an eCommerce store
People who shop online are well aware of the websites to identify whether it is old or new. Sometimes the bounce rate of the website is high because people turn off the website the moment, they see the design is not updated or old-fashioned.
Assume you are not updating your website design for some period and a customer who has visited your website early, come back to see any changes might lose their interest heavily. As the result is they will most likely avoid coming back again thus he/she will go to your competitor who is keeping their designs updated.
Even if you have a well-designed website make sure it is organized and gives a comfortable shopping experience.
With a busy world out there, your customers want your website to be speed ready in 3 – 5 seconds. It not only gives your customer quick results of what they want and also helps in more sales.
Speed is money and makes sure your eCommerce stores tick this box on all stages.
Yes, you read it right! The contents, spelling, and grammar is playing a very big role in keeping your customers’ presence in the online store. Poor sentences, using words that are irrelevant to the target audience might keep them away from the website.
Also, the Google Search engine is playing a role in indexing your pages mainly on content-based. So, working out relevant keywords of what your customers search and how to structure it for your content puts you on top!
The Security and Payment options are playing a very vital role in making the customers come for repeat purchases.
The payment options should not be limited or it should cover the majority of the available options in your target market. The customers should feel easy and provide multiple options to pay from.
And security features like not sharing their card details, alerting in case of any wrong steps, securing their payments will give enough trust for the buyers. They should feel protected just like they are giving their details to a close friend or associate.
The product page is the magnetic source of the customer as their end result and our end result is to make a purchase.
So why not take advantage of it and provide the best-selling page for your products so customers can easily buy them.
The main formula is to illustrate the advantages of the products in the form of text, images, or even videos.
Why? Customers want their benefits first as if they are buying a product, they should understand what benefit it should bring it.
Always keeps the price at last and so once the customers are aware of the benefits they tend to add to the cart immediately without much looking into the price.
And customers are more likely to buy from you even though the prices are high compared to your competitors if the product page sell its benefits based on your target audiences
Your customers have come this far to buy your product and just imagine they don’t like your shipping process or there is no guarantee for the return.
Most of the eCommerce customers feel that the shipping cost is eating more money and also, they are not provided with multiple options.
For example, you can offer free shipping for the first 2 orders and then charge them a minimal fee from the third order. Likewise, your store should take the easy return of products without any hassle so the buying customers feel there is no risk.
It should be a memorable experience of buying rather than selling them online. People tend to come back often if the above processes are well organized and monitored.
Most of the customers used to check out your social media accounts about your products, any testimonials from customers, any launches before actually going for a buy.
So, it’s important that updates are being rolled out to your social accounts on a consistent basis so they are aware the company is active.
Asking your customer about how the product suits them and playing around with customer testimonials/videos provides the product is doing well, makes the upcoming customers go for it easily
The last and the easiest of all steps to ensure trust again. It doesn’t matter whether customers contact us back but keeping all the necessary channels to ensure they can reach us easily helps them to know we are one step away from reach. So, they feel secure and protected even after the purchase process.
What other features do you think the customers want? Let us know and we are happy to hear from you.
