OFF Page SEO :
Off Page SEO generally refers to the marketing activities that happen outside of our website and those activities playing a role in influencing the target audience to reach our website.
These activities are classified as Blog Posting, Articles Posting, Social Bookmarking, Directory Submissions, Forums etc..
And all these activities play Contents as a major role so we also include Content Marketing in this Off Page SEO.
These contents create inbound links from places where we submit contents called Backlinks. So if we have a great content being posted and creates Value then Google thinks our contents are great thus increases our rankings on the search engine accordingly.
Search Engines consider the below,
Content Quality, User engagement, Mobile-friendliness, Quality and number of inbound links